From Joint Venture to Full Ownership: Beyoncé Takes Control of SirDavis

Category: Business / Spirits / Celebrity Entrepreneurship

 Graphic design by: PPM Creative Team 

By: Lena Voss - Culture & Entertainment Editor 

Beyoncé Knowles-Carter now has full ownership of SirDavis, her American whisky brand, after buying out the remaining 50% stake held by LVMH’s Moët Hennessy. The move makes SirDavis an independent, woman-owned, family-owned, and Black-owned brand under Beyoncé’s sole control.

Launched in 2024 as a joint venture, SirDavis was nearly four years in the making before its debut. The whisky pays tribute to Beyoncé’s great-grandfather, Davis Hogue, who worked as a farmer and moonshiner in the American South during Prohibition.

What makes SirDavis stand out:

Blend: 51% rye and 49% malted barley

Finish: Aged in sherry casks

Bottling: Produced in Texas

Market response: The premium label reportedly sold more than 360,000 bottles in its first year

The financial terms of the buyout were not disclosed by either party.

Image Credit: Courtesy of Beyoncé & Gucci (SirDavis Paris Event)

It means Beyoncé now has complete control of SirDavis.

In practical terms:

• She owns 100% of the brand
• She keeps all future profits from SirDavis
• She controls the brand direction: marketing, expansion, product decisions
• No more approval from LVMH on major business moves

It strengthens her position as a solo business owner and brand builder.

What it says about her now:

This is a big move for Beyoncé as an entrepreneur. It shows she’s not just the face of the brand — she’s now the full owner, which gives her more freedom and long-term value.

So How Did Beyoncé Buy Back Her Stake in SirDavis?

How Did Beyoncé Secure Full Control of SirDavis?

Beyoncé Knowles-Carter has taken full ownership of her whisky brand SirDavis by buying out the 50% stake held by Moët Hennessy (LVMH’s drinks division). The exact financial terms of the deal were not publicly disclosed.

How the Buyout Worked

Original setup: SirDavis launched in 2024 as a joint venture between Beyoncé and Moët Hennessy.

What changed: Beyoncé purchased Moët Hennessy’s remaining share, making her the sole owner.

Result: SirDavis is now an independent, woman-owned, family-owned, and Black-owned company.

Why it matters

This gives Beyoncé full control over the brand’s:

• creative direction
• business strategy
• expansion plans
• profits and ownership decisions

Brand background

SirDavis is inspired by Beyoncé’s great-grandfather, Davis Hogue, a Prohibition-era moonshiner. The whisky is made in Texas and uses a mash bill of 51% rye and 49% malted barley, finished in sherry casks.

Takeaway: Beyoncé now fully owns SirDavis after buying out LVMH’s stake, making it an independent, woman-owned, family-owned, and Black-owned whisky brand.

Video Credit: Slay yonce 

Video Credit: SIRDAVIS 

You can visit the official website for Beyoncé's American whisky brand at

■ SirDavis Whisky

https://www.sirdavis.com 

Image Credit: SIRDAVIS 

■ Top Shelf Wine & Spirits 

https://topshelfwineandspirits.com/products/sirdavis-american-whisky-by-beyonce

■ ReserveBar.com 

https://www.reservebar.com/products/sirdavis-american-whisky/GROUPING-2478662

Tasting Notes Profile

Aroma

Tangy Seville oranges mingle with soft sun-kissed raisins, while the sizzling spices of clove, cinnamon, and ginger play with luxurious notes of Demerara sugar and toffee.

Taste

Rich & buttery toffee are followed by an array of spices with cinnamon, clove, and classic rye spice up front. Followed by soft malty and biscuity notes intertwined with a vibrant citrus top note.

Finish

Hints of honey are encountered with a soft, lingering finish reminiscent of plump sultanas and ripe cherries.

Related Sources & Articles 

■ Beyoncé Knowles-Carter Buys LVMH’s Stake in SirDavis Whiskey Brand

https://wwd.com/business-news/financial/beyonce-full-control-sirdavis-lvmh-stake-buyout-1239100675/

■ JD LVMH sells SirDavis shares to Beyoncé 

https://www.just-drinks.com/news/lvmh-sells-sirdavis-shares-to-beyonce/?cf-view&cf-closed

■ Beyoncé Glitters in Gold Gucci Dress for SirDavis Paris Event, Accessorizes with Bedazzled Whiskey Bottle Purse

https://wwd.com/pop-culture/celebrity-news/beyonce-gold-gucci-dress-sir-davis-paris-event-bedazzled-whiskey-bottle-purse-1236657636/

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